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www.bodumusa.com
Design: BODUM Design Group
Chambord Coffee Press 1928-16
1.0 l/34 oz/8 cup
1.800.23.BODUM
One Tastemaker-
100 Million Followers.
…And counting: There’s a fast growing trend towards unplugged coffee making
these days. Good news for BODUM, the company that has been in the business
of brewing an excellent cup of coffee for over sixty years now.
It’s certainly not by chance that the
BODUM French press has become the
iconic coffee maker it is – it happens
to be the easiest and also the most
suitable way of brewing coffee, which
is a hard to beat concept. People just
love their little coffee brewing ritual –
in the morning and throughout the
day – and they enjoy the rich yet
somewhat mild coffee aroma this par-
ticular brewing process delivers. They
love the anticipation of opening up a
pack of freshly roasted coffee beans
and grinding them right before the
brewing process so the coffee doesn’t
oxidize. Hot water right off the boil
adds that optimal extraction power for
the essential oils in the beans to devel-
op their full flavor profile in four min-
utes. That’s what a good brewing sys-
tem is all about: fully surrounding the
coarsely ground coffee beans with
water at the right temperature for the
right amount of time. Overextracting
coffee beans leads to a bitter and
astringent taste as too many acids get
released. With an easy press on the
plunger the French press prevents just
that.
After the discovery of coffee and its
industrialized distribution around the
world, coffee shops delivered higher
coffee education in the last fifteen
years. Now a third wave of love for
coffee is sweeping the country and
this time it borders on obsession. Now
it’s all about origin, about the farmers
who grow and process the beans and
the particular flavors they nurture.
Roasters travel to remote areas in
Africa and South America to find dis-
tinct flavors, and they reward farmers
with premiums for excellence.
Finding the perfect roast has become a
wonderful ritual for coffee drinkers. As
we have seen with wine and beer
before - the trend in roasting today
leans towards micro roasting compa-
nies and coffee tasting events.
Meticulously grown, roasted, and pre-
pared coffees make many a taster feel
like they are drinking coffee for the
first time in their lives. Needless to say,
there is no going back after experienc-
ing an expertly prepared masterpiece.
And this is where things come full cir-
cle for BODUM: roasters love using
the BODUM French press to test the
quality of their coffees. They are expe-
riencing the consistently high quality
of the purest coffee
brewing process
day after day.
As Simple as That
1. Use freshly roasted coffee beans
2. Grind them coarsely before each
brew
3. Use water just off the boil
(198 – 204°F, 92 – 96°C)
4. Let brew for 4 minutes
5. Press down plunger and enjoy
History Lesson
The coffee press
was first devel-
oped in France in
the ‘50s by a
company who
also built clarinets,
of all things. The
company was later
integrated into BODUM. Still today
Chambord is manufactured by skilled
craftsmen and with the highest environmen-
tally friendly standards. To date, BODUM
has sold 100 million French presses.
Facts and Figures
Coffee is the second largest market
in the world. Number 1 is oil.
Almost 50% of all adults in the US
drink coffee on a daily basis, anoth-
er 25% occasionally.
Today, the world’s heaviest coffee
drinkers live in Scandinavia.
Coffee has been around at least
1500 years; it’s been commercially
grown for 500 years.
Throughout time coffee has been
considered a food, a wine, a medi-
cine, and an aphrodisiac.
Coffee stimulates the mind:
The Turks called their cafés “school
of the wise.”
In 17th century England, coffee
houses were referred to as “penny
universities.”
Canteen
Glass Large Double Wall
0.4 l/13.5 oz
Ibis
Water Kettle Electric
Stainless Steel
1.5 l/51 oz
Columbia
Coffee Maker Double Wall
Stainless Steel
1.0 l/34 oz