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www.bodumusa.com
Design: BODUM Design Group
Santos Vacuum Coffee Maker 1208-01
1.0 l/34 oz/8 cup
1.800.23.BODUM
Brewing strong
for 60 years
Good design should be available to everyone, is the core belief of Jørgen Bodum. It was also
the core belief of his father, Peter, who founded BODUM in Denmark in 1944. And with
every single product they have designed since then they have proven they really mean it.
It all started with a coffee maker. A very special coffee
maker – Santos – the first one Peter Bodum had devel-
oped himself. A few years earlier he had imported a
French vacuum coffee maker and sold it on the Danish
market but he found the product unsatisfactory and
expensive. He was convinced of the “vacuum brewing
system” though and set out to improve it. Santos became
the coffee maker of the fifties, sixties, and a good part of
the seventies. Its popularity grew to the point where you
could find a Santos in nearly every Scandinavian home.
The magic of the Santos held people spellbound as they
followed the visual wonder of water rising into the fun-
nel and mysteriously returning to the serving jug as rich
black coffee. Today BODUM still sells the original
Santos, as well as an updated, high-tech version that is
all electric and equally fascinating.
When Jørgen took over BODUM in 1974 he dedicated
himself to coffee as well and developed the first Bodum
French press – and as far as this product goes, the rest
is pretty much history. 100 million French presses have
been sold to date and it’s still a fast growing trend. A few
years later, BODUM ventured into tea and was equally
successful. After all, they were asked by the British Tea
Council to invent a new tea brewing system, which they
did with the tea press. From there BODUM ventured into
all aspects of the kitchen – remaining true to their credo:
“form follows function” and “good design doesn’t have
to be expensive.” Kitchenware, tableware, glasses,
knives – there’s no kitchen product BODUM didn’t find
a beautifully simple and innovative solution for. Lately
their double-wall glasses have been all the rage, winning
many important international design awards and the
hearts of customers. An affordable mouth-blown double-
wall glass that keeps hot drinks hot and cold drinks cold
without burnt fingers or messy condensation rings – no
wonder the international editorial pages helped spread
the news.
The BODUM success story is just another example of the
power of staying true to ones core beliefs. As it turns
out, consumers share those same beliefs.
Today BODUM operates in 17 different
countries and is represented in thousands
and thousands of high-end coffee and tea
stores, department stores, coffeehouses,
catalogues, and on websites all over the
world. BODUM also has over 40 of its own
stores and a total of 700 employees.
The BODUM headquarters in Triengen,
Switzerland, was designed by the the
BODUM Design Group from 1996 to
2000. The 27,000 sq.ft. building,
designed around its cafeteria, makes
the flow of communication easy for the
50 people working there.
Today, with its team of designers, constructors, and architects, BODUM does its own
award-winning product design, development, and advertising. A creative approach to
industrial design has been the company’s credo since the beginning: Peter Bodum col-
laborated with many artists, designers and architects.
Jørgen Bodum, the son of the BODUM
founder, has been the company’s CEO
since 1974. In 1979 he moved the business
from Denmark to Switzerland to be more
centrally located in Europe.