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«I have a clear vision: I want excellent design to be
affordable for everyone. I genuinely believe that good
design doesn’t have to be expensive. The products in
this catalogue are the manifestation of this belief –
they are highly practical and of simple beauty. A lot of
them have more than one use. That’s actually what I
enjoy most – being able to enhance the usability of a
product through excellent design.
The Bodum company stores have become somewhat
of a laboratory, where our products are seen the way
they truly are. The windows showcasing our designs –
as well as our fair prices – attract people to enter the
stores. The stores are where we get the real opportu-
nity to hear honest opinions about every single facet
of our products. A lot of times we discover new ideas
for existing products – and products to be developed
in the future – from listening very closely to what our
customers think. We gather all this information and
work it into both new and existing designs for world-
wide release. In each of our Bodum stores we’ve set
up a little coffee bar where we show how our coffee
and tea makers work. The difference between the
Bodum way of brewing versus any other method can
be experienced first hand. Or first taste bud, for that
matter. And last but not least – we offer an exquisite
selection of coffees and teas. Please feel free to come
to Bodum and taste for yourself.»
Jørgen Bodum