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DEMONSTRATION
Company Name: LG Electronics Product Name: Internet refrigerator (IR)
Selling tools to be used: The best selling tool to use is the unit itself. Since most sales will be made in-
house, the physical product, along with its built-in tutorial, and any additional print communications will
be extremely helpful. The premium tool is the salesperson’s knowledge and the ability to communicate
the knowledge to the prospect.
Feature to Be Demonstrated What I Will Say (Include
Benefit)
What I or the Customer Will
Do
Touch Screen
“This unit has the latest touch screen
technology which allows the user to
easily navigate through screens
without having to pull out the
keyboard”
I will show the customer the
screen. At this point they will do
nothing. I will ask them if they
want me to show them how this
feature, along with the onboard
programs can add value to their
lives.
Ultra quiet
“We have isolated this in order for
you to hear, or actually not hear, the
typical sounds of the unit as it
functions. Next to it is another
common fridge from IOU corporation.
You can hear how much more quiet
our unit is compared to the other
one”
Have the prospect listen to the
difference in ambient noise.
**
THE FOLLOWING COULD BE
COMPLETED BY THE DEMO
PROGRAM LOADED ONTO THE
DEMO UNIT EXPLAINING, IN
AN INTERACTIVE FORMAT, THE
VARIOUS PROGRAMS;
HOWEVER, I WILL ACT AS IF
THE UNIT HAS NOT HAD ITS
DEMO PROGRAM LOADED—
MUCH WILL BE THE SAME.
“I want to now show you the many
features of this exceptional unit”
Have the prospect watch and listen
as I explain the main menu and its
features
TV
“The 15.1” LCD screen offers crystal
clear reception with a wide 160
degree viewing angle. It also has a
remote control for ease of use”
Have the customer look at the
screen from various angles to show
clarity. Also have the customer
change channels via remote.
Internet
“The internet feature allows you to
surf the web as you normally would
do on your PC. This feature can let
you do many things beyond searching
the web; it can let you check emails
and search the net for various
recipes.
The customer would now be fully
involved with the demonstration. I
would just be walking them through
various programs. I would have
them logon and visit the LGE
website.
Cook Book
“In addition to searching the web for
recipes, you could also import and
save your favorites within the on-
board cook book”
Have the prospect open the
cookbook and pull up several
recipes.