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A Leading Investment Bank
An intelligent communications solution by Avaya and Litescape
Challenge
In a financial world with rapid changes, financial institutions are constantly seeking better ways to
deliver new information to their employees and customers. One particular challenge involves the
daily dissemination of an investment bank’s latest research and comments on the financial markets.
Traditionally delivered through a combination of costly and cumbersome conference calls and email,
the task of delivering real time and potentially market-moving information is a great challenge for any
bank and has significant revenue implications. To be first to market with an investment call or strategy
often times leads to a significant increase in revenues.
Solution
To more effectively disseminate pertinent financial information in a timely and efficient manner, this
leading investment bank chose LiteScape OnCast™, in conjunction with an Avaya S8700 Media Server,
to simultaneously broadcast the bank’s latest financial research and news to almost 700 Avaya 4600
Series Telephones in two locations.
The LiteScape OnCast™ family of products allows users to realize the full potential of their
investments in Avaya IP communications systems. With OnCast™, timely content in many formats
can be easily collected from a variety of sources, filtered for important detail, and broadcast
immediately or automatically, delivering the current, specific, and appropriate information to the
people who need it most.
Avaya and LiteScape partnered with a systems integrator to provide this leading investment bank with
a solution that allowed its research department to efficiently send a live voice broadcast each morning
highlighting the firm’s latest investment insights. At the end of each trading day, the department sends
a second live voice broadcast summarizing the day’s trading activity.
In addition to the research department, the IT group within this bank has also started to widely use
OnCast’s broadcast capabilities to send text and text-to-speech broadcasts to notify employees
of system status, IT maintenance schedules, emergency response information, and other pertinent
information that needs to be widely distributed to employees in real time.
Results
Competitive edge. ▶ This leading investment bank can broadcast relevant information from dozens of
sources to hundreds of professionals automatically.
Improved efficiency. ▶ The bank’s research department can broadcast messages to its traders without
costly distribution, both in terms of labor and time.
Improved productivity. ▶ Employee notifications are easily handled and the real-time capability of the
broadcast eliminates lag time.